For 20 years, I’ve worked primarily in agency and studio environments, helping startups and enterprise teams turn complex ideas into clear, distinctive brands and experiences. I lead creative direction across brand, digital, web, marketing, and motion, working with clients, stakeholders, and creative teams to establish a strong point of view and carry it through execution. My approach combines design craft, strategic thinking, and AI-assisted exploration to create stronger work, move efficiently, and build systems that teams can continue to use and evolve.